Insights - Jeremy LaBrash

  In today’s crowded digital marketplace, getting your app noticed can feel like trying to be heard in a stadium full of people. With over two million apps competing for attention in both the Google Play Store and Apple App Store, developers and marketers face an unprecedented challenge in reaching potential users. However, Google Ads has emerged as a powerful solution for breaking through the noise and connecting with your target audience. Understanding the Power of Google Ads for Apps Google Ads offers a unique advantage in the app marketing landscape by providing access to the world’s largest digital advertising network. Imagine being able to showcase your app not just on Google Search but across YouTube, the Google Display Network, and within the Google Play Store itself. This comprehensive reach means your app can appear exactly where your potential users are, whether they’re watching videos, browsing websites, or actively searching for solutions that your app provides. C...

 The Friendly Guide to Meta Ads in 2025: From Complete Beginner to First Campaign Feeling nervous about starting with Meta ads? Don't worry - you're not alone! Whether you're promoting your small business or launching your first digital marketing campaign, this guide will walk you through Meta advertising step by step, using plain language and practical examples. What Are Meta Ads (And Why Should You Care)? Meta ads let you show your business to potential customers on Facebook and Instagram. Think of it as putting up a digital billboard, but instead of hoping the right people drive past it, you can make sure it appears in front of exactly who you want to reach. Some quick facts that might interest you: Over 3 billion people use Facebook and Instagram regularly You can start with as little as $5 per day The average cost to get someone to click your ad is less than $1 in the U.S. Getting Started: The Basics You Need Before creating your first ad, you'll need: A Meta Busin...