Insights - Jeremy LaBrash

Digital marketing is like having a store that’s open every hour of every day in every neighborhood across the globe. Instead of waiting for customers to walk in, businesses can reach them wherever they spend time online. Whether someone is taking their first steps in marketing or fine-tuning an established approach, a strong foundation makes all the difference. Understanding Digital Marketing Marketing online is like fishing where the fish actually are. Traditional marketing might cast a wide net and hope for the best, but digital strategies allow for precise targeting. By knowing where the audience spends their time and understanding what interests them, businesses can deliver messages that resonate. This approach brings together several elements. Search engine strategies put brands in front of people who are actively looking for solutions. Social media amplifies conversations and creates engagement. Email connects businesses with those who have already shown interest. Content informs...

  Introduction Instagram has evolved far beyond its origins as a simple photo-sharing app to become a cornerstone of digital marketing in 2025. Much like how a skilled conductor orchestrates various instruments to create a harmonious symphony, successful Instagram marketing requires masterful coordination of multiple elements: content creation, audience engagement, AI integration, and strategic planning. This guide serves as your comprehensive playbook for navigating the platform’s complexities and opportunities. Whether you’re a digital marketer fine-tuning your strategy, a small business owner looking to expand your reach, or an influencer building your personal brand, understanding Instagram’s current landscape is crucial for success. Think of Instagram as a living ecosystem that’s constantly evolving — what worked yesterday might not work tomorrow, and staying ahead requires both adaptability and strategic foresight. The New Instagram Algorithm: Understanding the 2025 Landscape...

Growth hacking has come a long way since Sean Ellis first coined the term in 2010. What started as a collection of scrappy, unconventional marketing tricks has evolved into a sophisticated discipline blending data science, consumer psychology, and creative execution. In 2025, growth hacking isn’t just about rapid user acquisition — it’s about sustainable, scalable growth driven by smart experimentation and strategic insights. The Evolution of Growth Hacking Gone are the days when growth hacking meant simply finding clever ways to gain users. Today’s successful growth strategies focus on sustainable expansion while building genuine value for users. Companies like Dropbox and Airbnb pioneered early growth hacking techniques, but modern approaches require a more nuanced understanding of user behavior and data-driven decision-making. The Psychology of Viral Growth: Dropbox’s Referral Revolution One of the most instructive examples of psychological growth hacking comes from Dropbox’s famous...

In the fast-paced world of e-commerce, leveraging Google Ads effectively can be the key to scaling your business and staying ahead of the competition. Whether you're just getting started or looking to fine-tune your existing campaigns, having a well-structured and optimized approach is essential. This guide will walk you through the best practices and advanced strategies to maximize your ad performance, boost conversions, and drive long-term profitability for your e-commerce store. Understanding the Foundation: Landing Page Excellence Your landing page is the crucial first impression potential customers have of your business. Remember: you're paying for every visitor, so making that investment count is essential. A well-optimized landing page can be the difference between a bounce and a conversion. Creating an Irresistible First Impression Start with high-quality, attractive images that showcase your products in their best light. Consider adding a brief product video—studies sh...